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Amour Vert Teams Up With Hometown Girl Lily Kwong

The model and San Francisco native has a new role with the eco-friendly apparel line

Lily Kwong af NYFW in 2014. Getty
Lily Kwong af NYFW in 2014. Getty

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Columbia grad and in-demand model Lily Kwong has yet another job to add to her résumé: Women's Wear Daily reports that she is the new director of brand strategy at San Francisco-based eco-clothing line Amour Vert. While Kwong will remain based in New York, she will be involved in all aspects of the business, and will focus on developing strategic partnerships and collaborations, according to WWD. She will also oversee the brand's T(r)EE program, which plants a tree for every Amour Vert t-shirt purchase.

This isn't Lily's first time collaborating with Amour Vert's Linda Balti and Christoph Frehesee; she worked on the living plant wall in the Hayes Valley boutique, and she creatively directed the brand's fall 2014 lookbook.