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Le Tote Adds Customization to Its Subscription Service

The local startup now offers an element of non-surprise

Le Tote
Le Tote

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Even the best algorithms can't read your mind, especially when it comes to selecting clothes. And now, Le Tote subscribers don't have to leave the contents of their boxes' to chance.

The local startup has launched Tote Swap, the option to change the five loaner pieces in your tote up to 24 hours before it ships. Users can swap out any or all of the stylist-selected items. Already, 80% of Le Tote's customers use this customization element to some degree.

"We are excited to be the first subscription-based company to offer this level of customization to users," Le Tote's CEO and co-founder Rakesh Tondon says in an official statement. "The functionality we've created for Tote Swap essentially changes the way consumers have traditionally seen subscription services by giving them control but still maximizing their access to, and discovery of, new brands and styles."

The addition of this feature also reveals the subjective nature of dressing and the natural evolution of a service that lends clothing and accessories to women. If the idea of receiving a box of surprise items never appealed to you, know that you can effectively take all the guesswork out the equation. For those who actually enjoy the blind discovery, don't fret— that option is still available.