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How Celeb-Loving PopSugar Drives a Billion Dollar Biz

PopSugar's ShopStyle site is responsible for ten-figure sales.


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San Francisco-based PopSugar is a reliable resource for celebrity news, fashion tidbits, and workout tips. It's also part of a billion dollar online shopping empire.

According to Women's Wear Daily, PopSugar's ShopStyle arm generated "$1.2 billion in sales for retail partners last year and more than one billion clicks to these sites." The publication reports that ShopStyle has 10 million products from more than 1,000 retailers.

Though PopSugar and ShopStyle aren't directly linked, the former acquired the latter in 2007. Last year, ShopStyle accounted for approximately half of PopSugar's estimated $120 million in revenue.

San Francisco may not get enough credit for great style, but at least people recognize that this city can run a major fashion business.