Perfect Your Gallery Wall at This New Hayes Valley Store

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Whether you want to frame your best Instagram snaps or you seek professional to help build out an a rtf wall, your next visit to Photograph & Frame will accomplish any of your ready-made or custom framing goals. The local framing company already has one store in the Marina at 2298 Chestnut Street, and it will officially open its second at 465 Hayes Street on April 1st.

Owner Fred Rubenstein will carry pre-cut mats and frames, pre-framed mirrors, a line of ready-made reclaimed wood frames, and an extensive range of custom framing options in his newest location. Regular visits will prompt the discovery of local artists and their showcased work.

Start brainstorming ideas for the walls in your home that need a little love. Then head into one of the two stores to begin those projects, without burning through your entire home decor budget.