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The first lesson you learn when documenting street style in San Francisco is that few people are out and dressed before noon on a weekend. One of the few exceptions to that rule is the Freda Salvador sample sale. Not only do throngs of shoppers emerge from their beds in the wee hours of the morning for discounted shoes, they dress up for the occasion.
Shoppers started queueing up at 6:45 Saturday morning. By the time we arrived at 9:15, the line snaked all the way around the building. And what a line it was! Bloggers, editors, designers: no one can resist a good deal. (In case you're curious, the first shopper arrived at 6:45.)
Inside, there were thousands of pairs of sandals, oxfords, and boots— neatly organized by size and waiting for a good home. If you've ever wondered what happens inside a San Francisco sample sale, we've got more than 25 photos of the fashion, footwear, and frenzy.