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For some girls, pink never goes out of style, but the palest variation of the color —blush—is having a major moment in fashion. San Francisco's Alyssa Nicole has embraced the trend with her latest collection of ethereal dresses for every occasion. From a bell sleeve cocktail dress to a baby doll to a tulle confection, (which would make a gorgeous wedding gown), the ultra-feminine looks make sense in the rosy hue. There's a 1–2 week lead time on the new pieces, so shop the lookbook now and don't procrastinate in placing your order.