clock menu more-arrow no yes mobile

Filed under:

Warriors' Andre Iguodala Has a New Fashion Gig

The shooting guard is now a tech entrepreneur and a style director

Andre Iguodala. Photo: Naskademini
Andre Iguodala. Photo: Naskademini

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Golden State Warriors shooting guard Andre Iguodala has a new gig at Twice. This week, the Mission-based online fashion reseller named the NBA All-Star its menswear style director.

Andre will be choosing seasonal and themed lookbooks,  and collaborating on original content for the site, including a video inside his closet that highlights how Twice works. (Related: Now we can find out if Iguodala has more shoes than Colin Kaepernick.) Shoppers will even be able to shop select items from Andre's wardrobe through a dedicated Twice shop; perfect for dudes out there with an athletic, 6'6" frame.

As you may recall, Twice only entered the menswear market in January, so it's a pretty big deal to already have an NBA standout on board with the brand. (Express has been around for decades, and it just landed Steph Curry as its first menswear ambassador in February.) In a statement for the company, Andre says, "Joining a revolutionary e-commerce platform has been a goal of mine since I moved to the Bay Area and I look forward to helping Twice fuel their tremendous growth, including the creative direction of their Menswear business."


350 Treat Ave, San Francisco, CA 94110 (888) 229-2883