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Union Square Is Slightly Less Lucky in 2015

Lucky Brand's Grant Avenue store is no more

The former Lucky Brand on Grant Avenue
The former Lucky Brand on Grant Avenue

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In Union Square's increasingly posh-meets-fast-fashion landscape, Lucky Brand's Grant Avenue store was an outlier. Denim prices mostly hovered in the $99–$129 range—more expensive than H&M and Zara, but cheaper than neighbors like 7 For All Mankind and Joe's Jeans. The target demographic—a cool high school or college-aged student—stuck out among the well-heeled luxury shoppers and sensibly-dressed worker bees who frequent the area. We aren't surprised that the store closed; only that it didn't close sooner.

Lucky Brand still has a presence in San Francisco, but the remaining stores are in more sensible locations: There's a stand-alone outpost at 2301 Chestnut in the Marina and a second shop inside Westfield Centre. As for the former Grant Avenue space, it seems like an ideal spot for yet another upscale addition to the neighborhood.

Lucky Brand

222 Grant Ave, San Francisco, CA 94108 (415) 398-2899 Visit Website