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In Union Square's increasingly posh-meets-fast-fashion landscape, Lucky Brand's Grant Avenue store was an outlier. Denim prices mostly hovered in the $99–$129 range—more expensive than H&M and Zara, but cheaper than neighbors like 7 For All Mankind and Joe's Jeans. The target demographic—a cool high school or college-aged student—stuck out among the well-heeled luxury shoppers and sensibly-dressed worker bees who frequent the area. We aren't surprised that the store closed; only that it didn't close sooner.
Lucky Brand still has a presence in San Francisco, but the remaining stores are in more sensible locations: There's a stand-alone outpost at 2301 Chestnut in the Marina and a second shop inside Westfield Centre. As for the former Grant Avenue space, it seems like an ideal spot for yet another upscale addition to the neighborhood.