Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Hublot, the Swiss luxury watch brand, is finally ready to unveil the Union Square boutique that we started hearing rumors about last fall. The shop, which will be the second in California and the twelfth in the US, is scheduled to open on Tuesday, April 28th. According to the company's CEO, Ricardo Guadalupe, the 1500 square foot store "will bring the Art of Fusion to life through the contemporary yet luxurious aesthetic coupled with displays of [the brand's] finest timepieces."
Hublot will be located at 174 Geary, next to Lacoste, La Perla, and Jimmy Choo. With Swiss, French, Italian, and British companies on the block, you can skip that European shopping trip this year and Uber over the Union Square instead. Okay, maybe that's not quite as appealing, but you'll definitely be able to find a fancy new watch for your trip.