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There's a new activewear brand in San Francisco, and it's curating luxury fitness apparel for the online masses. The Sweatbar —which promises "all-day activewear for a life well-lived"— is offering brands like Koral, L'Etoile Sport, Michi, and Prismsport for fit hotties who want to break out of the plain black yoga pant runt. "We want to be the first thing you put on in the morning and the last thing you take off at night," founder Cheryl Baxter explains. For more evidence that The Sweatbar's goals could become a reality, check out the newly-launched retailer's lookbook.