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Calling All Freda Salvador Fans: The Fillmore Boutique Is Now Open

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Take a look inside the local shoe brand's new digs

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Shops in San Francisco rarely open on schedule, so to open early is truly a noteworthy feat. This week, the unstoppable ladies of Freda Salvador achieved that retail unicorn status by actually opening their new store ahead of their projected April 15th date.

The boutique, in the former Heidi Says Casual space at 2416 Fillmore Street, is approximately 600 square feet of Industrial Adobe chic, with bright white walls, reclaimed wood accents, concrete floors, and repurposed steel furniture. Unlike the previous concept store on Union Street, this space is actually at street level, so you don't have to give your friends super-specific instructions about how to find it.

Stop by this weekend, grab a coffee from the in-house Nespresso bar, sink into the oversized stuffed ottoman, and get lost in a footwear fantasyland. This is the Freda store you've been waiting for.