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You ready? Credo Beauty's first brick-and-mortar boutique is scheduled to open June 4th at 2136 Fillmore Street, next door to Marc by Marc Jacobs. Translation: Shopping for natural and organic beauty products will no longer have you pushing a cart down an aisle at Whole Foods. Indeed, Credo is bringing a much-needed luxury shopping experience to the natural beauty world—and to Pac Heights. (Yay!)
Credo, which launched its e-commerce site earlier this year, has serious criteria for selecting the natural and organic brands it sells. The process is based on its neverlist, a list that includes all the "dirty" ingredients and chemicals that are harmful to your body. In order for a brand to make it into Credo, it has to have an authentic point of view. It must be effective, and beautiful in packaging, formulation, and scent.
Every staff member at Credo is a licensed esthetician and make-up artist. "Their knowledge and experience combined with the three weeks of intense Credo education (multi-brand seminars) will provide customers with a unique place to learn about these products," says Sashi Batra, founder of Credo Beauty and one of the original members of the Sephora USA team in the late '90s.
Inside the 1,400-square-foot boutique, you'll get hands-on access to a complete assortment of natural and organic skincare (Tata Harper, Fig + Yarrow, Acure) as well as cosmetics (Ilia, W3LL People, Lily Lolo). Credo will also be home to the first-ever Tata Harper Skincare Spa featuring a variety of facial treatments, and hand and eye treatments. The Credo Beauty Bar will provide on-the-floor mini services available for walk-ins; treatments will be complimentary for frequent shoppers.
Once the store get into its groove, the plan is to offer after-hours educational seminars for groups and host personal appearances by brand founders. Batra's ultimate goal is to give customers both a beautiful shopping experience and a clear understanding about the products themselves. What girl could want anything more than that?