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Starting today, the Westfield San Francisco Centre is no longer just a place to get your J. Crew fix, feed your cream-puff addiction, or watch the latest mega-movie. Thanks to Bespoke, the worlds of fashion, tech and retail have collided like never before —all in 37,0000 square feet of space, on Level 4. OK, public, it's your time to play.
The experimental brainchild of Westfield Labs, Bespoke has three distinct focuses...it's a co-working space for retail-tech companies, an events space, and a demonstration space where major brands and intrepid startups can test products and innovative techie ideas on the 20 million regular Janes (and Joes) that pass through the mall annually.
Hit up Bespoke in the next few days and here's a little taste of what you'll find: an Angry Birds virtual reality demo; a StyleLend photo booth, where you can take pics of your favorite LBDs, upload to the app, and lend away. And, oh, yeah, there'll be pop-ups, lots of tech-enabled fashion pop-ups. Among the first will be shops by five talented designers from the Fashion Incubator San Francisco (FiSF): Peter Papas of Blade + Blue; Jeff Ladra; Kanjana Carlos; Stephanie Bodnar of Evgenia; and Jessie Liu of Simple Pair.
In case you needed another reason to hit up the mall, there you have it.