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What Is SF's Luxury Personality? The RealReal Tells All

Photo: The RealReal

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After mining its data on the top-selling womenswear and accessories in various cities, the Bayview-based luxury consignment biz The RealReal has learned that SF babes are "Discreet Classicists." Apparently we favor timeless investment pieces over the latest It this or It that. Some of the designer items shoppers are smitten with include: Van Cleef & Arpels' Alhambra Necklace, Prada sandals, and Prada's Ostrich Double Tote.

"While SF customers purchases are similar to those in other cities...they tend to spend a bit more when it comes to fine jewelry. The average price point for 'unbranded fine necklaces' is 50% higher than that of New Yorkers, meaning they invest more in the piece rather than the label [aka understated luxury]."

And just in case you were wondering, our Cali cousin frenemy to the south Los Angeles is dubbed "Laid-Back but Label Conscious." La-La ladies tend to mix and match luxury pieces—i.e. Chanel handbags, Rolex watches and Christian Louboutin heels—with contemporary labels including DVF and Alice + Olivia.

What about New Yorkers? They're "Conservative Investors," gravitating to Oscar de la Renta dresses, Manolo Blahnik pumps, and Cartier, Hermes, and Chanel Fine Jewelry. (No doubt, hordes of edgy, black-clad downtown types are shaking their heads about now.)

So SF peeps, are you surprised by TheRealReals' fashion findings?