Modern Citizen Opens First Non-Virtual Showroom

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Real beautiful clothes that you can live in and work in.

This is how Modern Citizen characterizes its collection of wear-everywhere wardrobe staples. Starting this weekend, the e-tailer also becomes a retailer with the opening of its first real-world showroom in Cow Hollow (2762 Octavia Street). Now, instead of just surfing its serene website, you can get up-close and personal to the sophisticated shifts, elevated tees and ultra-chic flats. Go ahead, touch, try on and fall in love with the well-made pieces, all of which exude the label's signature clean and feminine aesthetic. Even better, you don't need a Google exec's salary to afford them because everything is priced from $20 to $300.

There is, however, one little caveat: You need to make an appointment to shop. Before you crinkle your brow, hear this: no pre-booking is necessary this weekend. In celebration of the new, light-filled brick-and-mortar, doors are open to all on Saturday and Sunday from 10am to 6pm.

So, modern (San Francisco) citizens, we suggest you make a pit stop here before or after you head to Fort Mason for West Coast Craft.