Holy Hemingway! There's an Actual Moleskine Store in SF

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You know those little black notebooks with the hidden back pocket and iconic elastic band and bookmark? Now, they have their very own store, located on Market between Second and Third Streets. Moleskine®, welcome to San Francisco.

The just-opened shop is sleek and clean, and, yes, filled with a lot more than those famous black notebooks. There are colored notebooks in all sizes, pens, planners, bags, wallets, accessories and more. But the coolest thing —especially for those who prefer texting to handwriting and tablets to paper—is this: The SF spot is the first in the US and second on the planet (London is numero uno) to feature the Moleskine+ wall. The interactive installation allows users to explore how Moleskine+ products (Evernote Smart Notebook, Livescribe Smart Notebook, Adobe Creative Cloud Notebook) can help bridge their digital and analog worlds. Neat.

Although the Milan-based Moleskine is only 18 years old as a brand, its signature notebook is similar to the popular version used in Paris during the 19th and 20th centuries. Famous fans included Ernest Hemingway, Pablo Picasso, Henri Matisse, Oscar Wilde and Vincent van Gogh.

Here's hoping that some of that artistic genius rubs off on modern-day Moleskine-ers.