Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Don't let the name fool ya: The modern, easy-to-wear and affordable clothing from this new women's e-tailer is anything but common. Chalk it up to the fashion smarts and experience of A Common Space founders Elaine Chao and Stanley Yang. Before launching this website in San Francisco, they ran a similar biz in Shanghai.
So why are we so gaga for this shopping site? For starters, all the offerings—tops, skirts, dresses, jeans and accessories, etc.—are chic and trendy, but not too trendy. (Translation: You'll be able to wear the pieces for more than like a minute.) We're particularly digging the Elevated Basics for their standout details and versatility factor.
Furthermore, the quality is good and price points are reasonable, ranging from $25 to $350. The cherry on top is the website itself. With a clean design and super-sharp photography, you can zoom in on details; plus shopping itself is a cinch. And for those who want a bit of style inspiration, the Style Edit and Lookbook sections are filled with lots of cool ideas. FYI—the summer lookbook just launched.
Oh yeah, did we mention that new inventory is added monthly. (We told you, you'd get your fill of fast-fashion.) We're guessing there may be far fewer trips to H&M, Zara and Forever 21 in your future.