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UPDATE: The ModCloth pop-up is doing so well that it's extending its stay on Grant Avenue through January 4th. Yep, that's right, your holiday shopping just got a lot easier. The company is definitely having a moment, with murmurs of bridal and more brick-and-mortars in the near future.
ModCloth, we really love what you did with the place. (That would be the old Lucky Brand Jeans storefront at 222 Grant Avenue.) Colorful and fun with a vintage vibe, the large, polished store mirrors the e-tailer's fresh indie fashions. Pretty impressive considering the ModCloth Fit Shop is only staying for three weeks—today through September 7th.
Shopping this pop-up comes with a bit of a twist: Although there's a smorgasbord of new styles—signature fit-and-flare dresses, flirty tops, and retro-inspired jeans—to try on, you won't actually walk out with your loot. It's all about the "fit and ship," says ModCloth CEO Matthew Kaness. It's exactly like it sounds: You try things on, and then they're shipped to you (free of charge). There are, however, a few exceptions to this rule. Graphic tees, including a limited-edition SF style, and exclusive accessories and home décor goodies are all grab-and-go. (Hurray for instant gratification.)
ModCloth stylists will be on hand to help shoppers choose the right styles for their shapes and style sensibilities. While drop-ins are welcome to saunter in whenever, it's best to book an appointment (and ensure you get a dressing room).
In other news: ModCloth just announced the debut of its own namesake label. (See select styles at the pop-up, and in the photo gallery above.) There are lots of dresses (with pockets) in various silhouettes and a selection of proprietary prints. Separates and outerwear are also part of the mix.