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On-Demand Couches Are Here Y'all Sans All the Usual Hassles

Photos: Campaign

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Now this takes couch surfing in an entirely new (and awesome) direction. Here's the deal in a nutshell: e-furniture company Campaign just opened its virtual doors to customers looking for beautifully designed, customizable American-made furniture that's cleverly packaged and easy to assemble—all at affordable prices for delivery in, you ready?, less than a week. This is not a joke.

The first pieces the Emeryville-based company has tackled? A classic mid-century-inspired couch, loveseat, and chair. Prices are $995, $745 and $495, respectively (with free shipping). Right now, you can choose from five colors (Pearl White, Midnight Blue, Sunset Orange, Cadet Gray and Citrus Green) and two leg options (black walnut and maple).

The brainchild of former Apple engineer Brad Sewell, Campaign was created to take the suckiness out of furniture shopping. The idea was to find a middle ground between super-duper high-end and inexpensive but frustrating DIY-assembly. Sewell, along with COO Raul Molina (who designed for Apple for six years), came up with a solution: high-quality innovative designs that are extremely portable and don't require tools to assemble. Key here is that everything ships in pieces, in smaller boxes with handles (thanks to its patent-pending design). This helps keep shipping costs low, as does the fact that everything is made in the US —right here in the Bay Area.

Think it sounds too good to be true? Check out this time-lapse video to see how easy assembly isYou can pre-order your stylin' sofa for November delivery now. After that, standard delivery will take three to five days from the time you hit send on the website.

Who woulda thunk we'd ever be this excited about couch delivery? Mmm, guess Mr. Sewell had an inkling.