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Hayes Welcome Wagon Rides Again as Ernest Alexander Opens

Photos: Ernest Alexander

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Clearly, we had a case of the sadsies when design shop Lotus Bleu closed back in May. But like they say, time (and shopping) heals old wounds. On Thursday, September 17th, menswear label Ernest Alexander officially opens its doors at 327 Hayes Street. The colorful pillows and lamps are gonzo but in their stead is a beautiful collection of luxury bags, accessories, shirting and outerwear.

Joining the New York label's SoHo flagship, the small-but-mighty San Francisco storefront is the company's second brick-and-mortar. Founder and designer Ernest Sabine, named one of the best new American menswear designers by GQ a couple of years ago, was keen to open shop on the West Coast; he thoughtfully selected Hayes Valley as the ideal spot. Smart guy: his utilitarian wares with a focus on modern, functional design and quality craftsmanship are sure to reel in the hipsters, in no-time flat.

Said hipsters and shoppers of all types will find the six-year-old company's entire line of products here. Plus, the Hayes Valley space will be the only place to buy the label's exclusive Made In USA shirt collection. (Only fair since it was designed to celebrate the store's launch.)

By the by, Sabine also played interior designer for his new baby, choosing a classic contemporary aesthetic that mirrors his designs. Light, clean walls and displays are punctuated by dark-stained wood and copper piping. Minimalist but not cold.

Ernest sure has come a long way since he first dreamt of creating the perfect messenger bag, one that was "refined enough for work but rugged enough to stand the test of time." It took him a year, but the waxed-canvas Hudson Messenger was worth the wait, and the signature bag is still making dreams come true.

See ya Thursday Mr. Sabine. And congrats!

P.S. Stop by the store from 7pm to 9pm Thursday night to celebrate with the designer and team.

Ernest Alexander

327 Hayes St, San Francisco, CA 94102, USA