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A sunglassed Anna Wintour will not be sitting front row. Yeezy won't be showing. Kardashian kin and celeb crowds of varying lists (A to D) will be nowhere in sight. Whew. You see, San Francisco Fashion Week, sponsored by the San Francisco Fashion and Merchants Alliance, Inc., is not trying to be like New York, not even a little. The sixth annual event, September 19th to 27th, is all about the "intertwined relationship between fashion, technology and the future." So, slip on your most fashion-y garb and gear up for #DisruptFashion.
There will be numerous events—fashion shows to summits and parties—taking place all around town, Union Square to the Mission. (See the full schedule here.) What are we looking forward to most? These three...
Geeks and chics, this two-day event is for you. It's all about creatives interested in working with like-minded peeps to come up with solutions to real-world challenges in the fashion industry. Industry experts will serve as coaches and judges—prizes will be awarded, and food, drinks and snacks are included with your ticket. Make sure to bring your own laptop or notebook. Saturday 9/19 noon to 9pm and Sunday 9/20 noon to 4pm; Startup House, 934 Howard Street.
Walk this way for an inside look at SF's technical maker movement in SoMa, including a guided tour of TechShop, a community-based workshop and prototyping studio on Saturday; while Sunday's Mission tour will take you through the spaces of made-in-SF brands Timbuk2 and Basil Racuk. Saturday 9/26 and Sunday 9/27, noon to 5pm.
High Fashion Show
The closing show, followed by the Closing Party, is the perfect mix of fashion and high-tech. Models sashaying down the catwalk will be flaunting fresh designs from Jennifer Schmidt, an Academy of Art University alum known for flattering looks that are simultaneously feminine and structured, and Mila Hagen. Her architectural and visual arts background can be seen through her Pushing Daisies collection, a personal commentary on the ongoing eco debate. RSVP here. Sunday 9/27, 7pm to 11pm; Frank Lloyd Wright Building, 140 Maiden Lane.