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Joe’s Jeans is bidding adieu to Union Square in mid-February, according to a store staffer. We popped into the Grant Ave. shop the other day after spotting "Store Closing" banners in the windows. While San Francisco boutiques frequently lose prime locations to rising rents and deep-pocketed newcomers —yes, we’re looking at you, Harry Winston— the Joe’s sales associate tells Racked that the store is closing as a result of corporate restructuring.
Last September, Joe’s Jeans Inc. reached a deal to sell the company’s premium denim brands, Joe’s and Hudson, to investment firms. As a result of that sale, the brand will be closing select brick-and-mortar stores, including the Union Square location.
For local Joe’s fans, the end will be bittersweet. You’ll no longer have a dedicated Joe’s outpost in the city, but at least you can score new jeans at deep discounts until the store closes next month. There are still plenty of sizes in stock, so shop early.