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The big game may not kick off until February 7th, but Super Bowl 50 is already partying it up in San Francisco, as anyone who drives downtown can attest. (Super Bowl City events begin this Saturday). Alas, we're all about the fashion—and beyond psyched about the '47 SB50 Boutique Collection, created by sports-lifestyle label '47 in partnership with local streetwear brands Benny Gold and Black Scale. This ain't your ordinary commemorative licensed apparel. Hell no, this stuff is seriously dope.
The full 26-piece collection—hoodies to hats and tees—is available at pop-up shops at the Benny Gold flagship in the Mission (3169 16th Street) and the Black Scale store in the Haight (1409 Haight Street). Online shoppers can score merch at 47brand.com, bennygold.com and black-scale.com.
Game on in the gallery above. And, ladies, if men's sizing doesn't work for you, go for a one-size-fits-all beanie. We are.