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ModCloth wanted to know what the attitudes of Millennial* women were regarding Valentine's Day. So it did what any cool, fun, smart retailer would do: it conducted a Harris poll.
The results are all très interesting, but here's the headliner: Two-thirds of Millennials disagree that "Valentine's Day is only for couples." Collective aww!
Other tidbits from the survey, which was conducted online with 1,112 women in the US, include these findings:
- 66% of Millennials are looking forward to Valentine's Day.
- 64% of Millennials like to celebrate Valentine's Day in a unique way.
- 43% of Millennials say they feel lonely on Valentine's Day.
- About half of Millennials say they would love to receive a gift from their girlfriend(s) on Valentine's Day.
And in other ModCloth/V-Day news, check out the free and customizable Galentine's Day cards to send your squad on Sunday. (See below for one we received.)
*Everyone pretty much agrees that a Millennial is someone born in the early '80s to the early 2000s. It's the specifics that seem to be tripping everyone up.