Mizzen+Main Celebrates Super Bowl and New Line with Pop-Up

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The Cowboys won't be playing on Sunday. But you can still get a sartorial taste of Texas thanks to Mizzen+Main: The Dallas-based menswear brand's Game Day Dapper pop-up shop opens in Jackson Square on Thursday, February 4th, and runs through Sunday, February 7th. (Fresh pre-game plaid, anyone?)

Along with celebrating Super Bowl 50, M+M will be launching its Spring/Summer collection—€”featuring new versions of its famous Spinnaker and Leeward dress shirts, as well as henleys, polos and pullovers. The American-made apparel-maker, best known for bringing together classic styling with performance fabrics, also happens to be a favorite of many NFL players, including Denver Broncos' safety TJ Ward.

"What better place to launch the largest collection of apparel in Mizzen+Main history than at America's biggest sporting event of the year," says Kevin Lavelle, co-founder and CEO. "We are incredibly proud of the new additions to the Mizzen+Main family and to offer men an increasing variety of clothing to meet their everyday needs."

The pop-up shop, located at 1 Columbus Avenue, will be open from 10am to 7pm from February 4th to 7th.