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The Pre-Game Plan: Shopping and Other Fashionable Events at the NFL Shop

Photos: Allison Yin, The Associated Press.

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There's still plenty of time before Sunday's kickoff to get in loads of pre-game Super Bowl 50 fashion and fun. The NFL Shop at Moscone Center West (747 Howard Street) plays host.

First and foremost, let's talk shopping. The 3,500-square-foot retail space features 1,500 styles and products commemorating SB 50. Yes, it's the largest and most exclusive collection of merchandise available anywhere. Specifically, you'll find licensed team and SB 50 apparel and memorabilia, including extra-cool, limited-edition items like the NFL Team Arrival 9Fifty caps worn by the players on Opening Night, and the SB50 Nike Fly Rush Alpha Jacket.

Plus, there's a special VIP Lounge, where real-gold memorabilia is on display, as well as special products from Nike, New Era, Wilson and more licensees. Fans can also create customized products a la Nike jerseys, Levi's denim jackets, tees, footballs, drinkware and more.

Another must-see? The OMG-worthy display of 35 (of 50) bespoke designer footballs, a collaboration between the NFL and the Council of Fashion Designers of America. The pigskins will be available to be auctioned off, in order to benefit the NFL Foundation.

There's so much more going on, but  we're most excited about tomorrow's NFL Wives Fashion Show. See the highlights below. (Get more details.)

Today, February 4th

  • 2pm to 3pm: Autograph Session with Antonio Gates
  • 4pm to 6pm: VIP Lounge Session with Chef Rocco Whalen
  • 5om to 6pm: VIP Lounge Signing with Alyssa Milano
  • 6pm to 7pm: Autograph Session with Andrew Sandejo
  • 7pm to 9pm: Wines by Design Tasting

Friday, February 5th

  • 10:30am to 11am: NFL Wives Fashion Show Hosted by Hall of Famer Steve Young
  • Noon to 3pm: VIP Lounge Wines by Design Tasting
  • 2pm to 4pm: VIP Lounge Session with Chef Andrew Zimmern
  • 6pm to 7pm: Autograph Signing with Rashad Jenning

Saturday, February 6th

  • Noon to 3pm: VIP Lounge Wines by Design Tasting

Swing by the NFL Shop any time from 10am to 7pm through Saturday; and Sunday, Super Bowl Day, from 10am to 2pm.

Moscone Center West

Moscone Center South, 747 Howard St, San Francisco, CA 94103, USA