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Project Runway Designer Opens Flagship in Jackson Square

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If you’re anything like us, you’ve binge-watched every season of Project Runway in one sitting (thanks pizza delivery boy), so you’ll be familiar with Jake Wall. He of Project Runway Season 14 is the co-founder and creative director of Jake, which opened its new store last night in Jackson Square (619 Sansome Street).

Wall and partner Nathan Johnson offer garments with classic proportions and modern conveniences — think tailored suits, pinstripe vests and jackets adorned with festive sequins.

You may know Jake’s custom suits from his Artful Gentleman days; but last year, the brand was renamed and now offers clothing for men and women. Best described as classic and modern with a defiant twist—the label offers a full range of custom suiting, shirting and separates for men and women. (We imagine Ellen would be a fan). Plus, everything is made right here in San Francisco.

So, why Jackson Square? Mr. Wall explains: "We love the energy and diversity of neighborhoods like Hayes Valley and Noe Valley and Union Square, but all of these neighborhoods already have their respective ‘vibes.’ For Jake, it's important to write our own story. To set our own tone and vibe. So we hunted for an emerging neighborhood — one that we really think we could lead a retail renaissance in. The historic Jackson Square offered the perfect mix of the classic with a space that we could modernize with our usual defiant twist."

And the space absolutely inhabits Jake's unique vibe. (Check out the gallery above.) With sleek white floors and walls, silver lighting fixtures, a Ms. Pacman game in the back and pop-art pieces poking out of the dressing rooms, the space provides a cool shopping environment.

On one side, you’ll find the ready-to-wear collection; on the other, the custom-made options—where you can choose collar types, patterns and more. Bonus: there’s a permanent wine bar for ever-flowing bubbles while you shop.

We're sure Heidi and Tim would be so proud. Nina? Who knows.