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What the Team at Made PR Wears to Work

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Made is a quintessential San Francisco PR firm. And by quintessential we mean hipster. For almost four years, the boutique public relations company has been working its artisanal communications and campaign magic for a small but mighty group. Current client roster? Blue Bottle Coffee, Timbuk2, Shinola, Goorin Bros. and Three Twins Ice Cream, among others.Based in—you guessed it— the Mission, company founder Defne (pronounced like Daphne) Crowe and her lean team have developed quite the rep around town for getting results. But we want to know what they wear when hosting launch parties featuring special Mr. Holmes Bakehouse pastries, when delivering organic elixirs from a Kombucha bus and when, simply, meeting with clients. Find out below, as the ladies of Made spill the sartorial tea Blue Bottle.


Defne Crowe, founder, is wearing
a Tempest + Bentley sweater, H&M top, Zara culottes, Rachel Comey shoes, gold necklace by Marisa Mason and statement necklace, a gift from hubby.

How would you characterize your style in a few words?
Expressive without being loud.

Go-to work uniform?
Some sort of pants (I've been rocking culottes like nobody's business lately), a simple top, and either my moto jacket, which was a wedding gift from my husband, my vintage Wrangler jean jacket, or my Tempest + Bentley cardigan. I rock a Timbuk2 custom backpack because I either ride my bike or Vespa to work.

Do you change your look depending on the client?
Not really. All of our clients really align with one another. I feel really lucky that I can wear what I love to work and not have separate wardrobes for work and weekends.

Dream client?
Honestly, we have ‘em. If I had to say one company, it would be Heath Ceramics.

Favorite places to shop in SF?
Acrimony, Barneys, No. 3, The Podolls, Rand + Statler and Revolver.

Best fashion advice you ever received?
A woman who has to remember to arrange any part of what she is wearing simply cannot be smart.—my late Great-Aunt Afife


Monica Powers, account manager, is wearing a Zara coat, Banana Republic tank, Topshop jeans, Anyi Lu booties, bracelet by Surfing for Life Foundation, other jewelry by David Yurman, Shinola watch and Goorin Bros. hat.

How would you characterize your style in a few words?
Eclectically bold and classic.

Go-to work uniform?
Jeans, Anyi Lu wedges (I could walk miles in those things), casual tank, fitted blazer and classic wide-brim fedora.

Dream client?
We work with all of them, obviously. But if we are shooting for the stars here, Marchesa! If I could wear a Marchesa gown all day, every day, I would.

Biggest fashion splurge this year?
Stuart Weitzman over-the-knee boots...guilty!

Style icon?
Jackie O meets Blake Lively.

Favorite places to shop in SF?
Freda Salvador, Azalea and when I can handle the crowds at the mall, Zara.



Layla Crater, account executive/showroom manager, is wearing a J.Crew sweater, vintage Paris Blues skirt, Zara boots, Mihee necklace, bracelets by Marisa Mason, rings by Marc Jacobs (vintage) and Colleen Mauer, and Timbuk2 Femme bag.

How would you characterize your style in a few words?
I try to keep my style clean and classic (black, denim, stripes) with statement pieces for special occasions.

Go-to work uniform?
You can find me in black skinny jeans or my favorite pair of Levi's, an oversized button down, leather booties, and a quilted denim jacket. Add a scarf/patterned socks/Goorin hat, weather permitting.

Dream client?
We're so lucky to work with the brands we have already, but I would love to add a distillery to our roster—St. George makes amazing gin. I think we could do great work together.

Fashion obsessions: I have way too many (fill in the blank).
I have way too many denim shirts in my closet. They all serve their own purpose, and you cannot separate me from a single one of them.

Made is such a small office. Do you borrow each others' clothes or wind up stealing each others' style?
Defne and I have to have pow-wows about what we're wearing to certain events because of how often we end up twinning. It's not so much that our styles have melded but that we had the same pieces already; a standout example is the same $13 H&M scarf from seven years ago.

Style icon?
Diane Keaton forever.


Ryley Johnson, account coordinator, is wearing a Madewell dress, Swedish Hasbeens boots, Shinola watch and clutch, and necklace by Free People.

How would you characterize your style in a few words?
I am autumn personified, Anglophilic with UK-informed minimalist style. I also try to ride out the playfully unkempt look so my hair can stay tousled and my sweaters can stay baggy.

Go-to work uniform?
Sweaters, long skirts or dresses, a touch of jewelry, and a rotating assortment of boots.

Do you change your look depending on the client you are meeting with?
I like to think my look is rooted enough in classic style that it can apply to most situations, dressed up or down as necessary. My spectrum of style is pretty narrow—all in the vein of casual and presentable.

Most-prized fashion piece?
I'm emotionally attached to my rings. I definitely go through phases and have lost and/or broken some favorites through the years, but I can't leave the house without at least a few on.

Fashion obsessions: I have way too many (fill in the blank).
The rod in my closet broke because it was weighed down with so many knits and sweaters. Very in keeping with a San Francisco aesthetic, I like to think. Also, half of my wardrobe is grey, but who needs color anyway?

Best fashion advice you ever received?
Not advice so much as life experience— if it's not comfortable, don't wear it.



Natalie Wells, intern, is wearing a Club Monaco jacket, jumpsuit by Ali Golden, Alexander Wang boots, Verameat necklace, Shinola watch, Giles and Brother bracelets, vintage ring.

How would you characterize your style in a few words?
Classic and comfortable with a sophisticated edge.

Go-to work uniform?
Chelsea boots, dress with pockets and a comfy sweater

Biggest fashion splurge this year?
I graduated from college this year and bought an A.L.C. skirt for graduation day. I couldn't picture myself wearing a sundress for the big day, and the skirt is so timeless that I know I will have it forever.

Style icon?
There's no point denying that my inner style icon is Charlotte Goldenblatt. [Yes, Sex and the City Charlotte.]

Fashion obsessions: I have way too many (fill in the blank)
Black boots.

Favorite places to shop in SF?
I love a good vintage find and often find myself wandering in and out of consignment shops on the weekends. I'm usually successful on my Saturday morning strolls up and down Valencia Street.