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Four Bay Area Brands You Need to Know

Cool fashions ooze from them thar hills.

Taking Lyft Today? You May Just Get BloomThat-ed

It's Random Act of Kindness Day, y'all.

So What Do Millennials Really Think of Valentine's Day, ModCloth?

Apparently friends are just as important as lovers.

Key Learnings From Our Hang with Anderson Cooper and Andy Cohen

The ACs are both as funny and adorable as you'd expect.

Everlane Tries Its (Radically Transparent) Hand at Kids' Clothing

Not a sparkle or superhero in sight.

What to Do for National Cookie Day? Feast on 25-Cent Nom Noms, Yo

It's a holiday so calories don't count.

Say What? 49 Square Miles Is Now Rissetto

Local luxury just got a little more gorgeous.

You Want Your Everlane and You Want It Now? OK, Then

Whew! This oughta cut down on all those I-have-nothing-to-wear emergencies.

Did You Get Legion's Change of Address Yet?

Don't freak out, the store's just moving around the corner.

Psst: Head to Neiman Marcus Next Time You're About to Lose Juice

Leave your phone charger at home and head to Neiman's for a free juice boost while you shop.

Can You Handle It? Timbuk2 Is Going Femme

Chic all-leather styles for city girls on the go—coming soon.

Guess What? There Are Two San Francisco Designers on the New Project Runway

We'll be rooting for SF contestants Jake Wall and Candice Cuoco when the new Project Runway debuts in August.

Um, You Guys: You Could Have Wilkes Bashford All to Yourself

Six Things You Should Know About Short Hair Before Making the Cut

Wanna join the crop top crew? Read this first.

The World Can Thank SF Weather for Inspiring a Bra With Sleeves

Sometimes you need a light sleeve on your underwear

Vogue Gives NorCal Casual Its Summer Stamp of Approval

Staffers, campers... The fashion authority loves 'em all!

Just in Time for Pride, the Rainbow Flag Achieves Modern Art Status

The Rainbow Flag is getting even more love than expected for Pride this month.

Why One Retailer's Attempt to Make a Local Hoodie Was a Big Ol' Fail

The North Face purchased 15,500 pounds of California cotton to make a locally-sourced hoodie. Then the plan went awry.

What Is SF's Luxury Personality? The RealReal Tells All

The RealReal discovers San Francisco's luxury personality.

Leave It to Tech to Make Weddings More Manageable

IFTTT is creating quick fixes for all those time-guzzling tasks

Behind the Scenes: What Really Happens at a Fashion Shoot

The messiest shoots can yield the most beautiful images

Olio Is Betting That the Apple Watch Is All Wrong

This San Francisco smart watch startup is making beautiful, water-resistant wrist computers.

Six Pieces of Career Advice Bay Area Women Should Remember

Between Google and Polyvore, Jess Lee has learned how to succeed in Silicon Valley

How Celeb-Loving PopSugar Drives a Billion Dollar Biz

PopSugar's ShopStyle site is responsible for ten-figure sales.

San Francisco Is Obsessed with Chelsea Boots and Tulle Skirts

Polyvore shares the hottest fashion searches of the season

Emma Stone's Stylist Reveals Her San Francisco Roots

The woman behind that Lanvin jumpsuit talks growing up in the Bay

San Francisco Skate Culture Made John Elliott a Fashion Star

One of the "breakout stars" of menswear discusses how growing up in San Francisco influenced his aesthetic

Science Excuses Impulse Spending as a Survival Instinct

All that stuff you bought and never used? Not your fault

Levi's CEO Says You're Washing Your Jeans Too Frequently

This drought is really bad, so stop washing your jeans, okay?

One of the Most Powerful Women in Beauty Is Joining Stitch Fix

The fashion subscription service adds a top Sephora executive to its team

Here's One More Way to Keep Up with Kendall and Kylie Jenner

Kim Kardashian's younger sisters will launch their own mobile app with Glu

Oakland Takes a Page from the SFMade Book

The East Bay wants a "Made in Oakland" label. But what does it mean?