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Valentine's Day. Either you love it or you hate it. But wherever you come down on February 14th, chances are you have occasion to treat yourself or someone you love to a sparkly pendant, delicate bracelet or edgy ring from time to time. With that, check out our guide to 10 of our favorite Bay Area jewelry stores. (Sweet, eh?)

Oh, and happy Valentine's Day...or not. Note: all stores are mapped, roughly, from north to south.

Have a favorite to add to the list? Let us know in the comments below.