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You're Engaged! Let the Hunt for the Dress Begin

From discount to custom and in between, San Francisco has bridal looks at every price point

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The holiday engagement blitz is finally over, and now it's time to start planning the big day. If you've been pinning your wedding on Pinterest since the invention of Pinterest, you already know where to start. But if you're less bridal-minded, you may need a little help. The best task to tackle first? The dress, obviously. It will be your most-photographed garment of all time, so it's important to take time to find something that makes you feel special. Whether you prefer a budget-friendly option or a made-for-you frock, you don't have to leave San Francisco to say yes to the dress. Here are 14 bridal shops servicing a broad range of price points and styles— from longtime favorites to the newest shop in town, there's a place for every type of bride.

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1. Glamour Closet

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114 Columbus Ave
San Francisco, CA 94133
(415) 391-1515
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Glamour Closet offers "boutique" dresses at outlet store prices—25 to 75 percent off retail. The shop's inventory includes showroom, floor, and runway samples from designers and salons nationwide. And philanthropic-minded brides can take heart knowing that a portion of Glamour Closet's profits are donated to find a cure for Parkinson's disease. Photo: Glamour Closet

2. Paris Connection

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680 Eighth St., Ste. 205
San Francisco, CA 94103
(415) 552-9774
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This 20-year-old shop focuses on the $900 to $3,500 price range, and is the exclusive San Francisco retailer for Justin Alexander Collections, Mia Solano, Sarah Danielle, and Saison Blanche. Styles tend to be more embellished, so brides looking for lace and sparkles will be right at home here. Photo: Paris Connection

3. Jinza Couture Bridal

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2040 Union St
San Francisco, CA 94123
(415) 351-1588
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Brides love this Cow Hollow designer’s impeccable wedding gowns. Try on a range of gowns or work directly with designer Jinza Jin to mold a custom creation. Prices range from $2,500-$9,000, and you’ll need five to six months for production and fittings. Sample gowns are available at 45% off throughout the year. Photo via Facebook/Jinza.

4. Atelier des Modistes

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1903 Hyde St
San Francisco, CA 94109
(415) 775-0545
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After a 90-minute consultation, designer Suzanna Hanley will custom draft a pattern for your gown, helping you select the neckline, bodice structure, skirt shape, fabric and trim. Prices start upward of $2,000 at this appointment-only Russian Hill boutique, and Hanley will need 6 to 9 months to complete your dream dress. Photo: Facebook/Atelier des Modistes

5. Jin Wang

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300 Grant Ave
San Francisco, CA 94108
(415) 397-9111
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Jin Wang’s custom couture designs are presented alongside made-to-order gowns by leading designers. A custom client will see her perfect dress come to life through a consultation, sketch, muslin prototype, and multiple fittings. Prices start at approximately $5,000. Photo: Jin Wang

6. Amy Kuschel Bride San Francisco

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23 Grant Avenue
San Francisco, CA 94108
(415) 956-5657
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While Amy Kuschel doesn't create designs for individual customers, her made-to-order, made-in-SF gowns can be modified and customized. Prices run from $1,500 to $6,500. The salon suggests ordering your dress at least 5 months before your wedding. Photo: Amy Kuschel

7. Trish Lee

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6 Mint Plaza
San Francisco, CA 94103
(415) 562-6553
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Bay Area native Trish Lee designs and produces her gorgeous bespoke wedding gowns right here in SF. Inspired by vintage silhouettes of the 1920s, 1930s, and 1940s, Lee's designs focus on non-strapless wedding gowns. Prices range from $2,000 to $4,000. Photo: Trish Lee

8. Bridal Image

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515 Gough St
San Francisco, CA 94102
(415) 861-4696
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San Francisco brides turn to Bridal Image for incredible customer service and a range of dresses that won't break the bank. The staff at this Hayes Valley boutique is known for helping brides hone in on the best fits for their body types, which makes it a great first (and often last) stop when searching for "the dress." Photo: Bridal Image

9. Dark Garden

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321 Linden St
San Francisco, CA 94102
(415) 431-7684
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Non-traditional brides have turned to Dark Garden's Autumn Adamme for more than 20 years. (She designed Lana Wachowski 's wedding dress.) Extensive consultations, prototypes, and fittings ensure that your ideal wedding gown is also flattering and comfortable. Photo: Dark Garden/Our Labor of Leave

10. Novella Bridal

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557 Pacific Ave
San Francisco, CA
(415) 981-9373
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This North Beach bridal boutique offers dresses from brands likes Casablanca, Essence of Australia, and Jasmine, as well as custom-made wedding gowns. If you already have a dress, but need alterations, Novella can help. The shop offers alterations for dresses purchased elsewhere. Photo: Novella Bridal

11. Vera Wang

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(415) 400-0370
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For those who take the go-big-or-go-home approach to weddings, visit San Francisco's Vera Wang store in Union Square for the dreamiest designer gowns. Book your appointment at least a week in advance for weekday appointments. For Saturdays, make it two. For brides who are traveling and can only visit on specific days, plan a month ahead. No matter when you're heading in, expect to spend 1.5 hours in the store. Photo: Aubrie Pick for Racked

12. Marina Morrison Bridal Salon

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30 maiden lane
San Francisco, CA
(415) 984-9360
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A Union Square bridal heaven with all the wedding designer heavyweights. Spend a day here trying all the Oscar de la Renta, Marchesa, Carolina Herrera, and Zuhair Murad your heart can handle. Photo: Yelp

13. ...and something blue

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3600 Sacramento St
San Francisco, CA 94118
(415) 409-0217
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This Sacramento street bridal salon also offers wedding planning services. Talk about a one-stop shop! Visit the Paris-meets-Upper East side store for designers like Nicole Miller, Love Yu, Sarah Janks, and Elizabeth Dye. And don't forget to check the trunk show lineup. Photo: And Something Blue

14. loho bride

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550 15th St.
San Francisco, CA
Loho Bride —which stands for league of her own— is the newest appointment-only salon in town. Check here for hard-to-find brands that are exclusive either in SF or even in the US, including Houghton, Daughters of Simone, Stone Cold Fox, and Rue de Seine. Photo: Loho Bride

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1. Glamour Closet

114 Columbus Ave, San Francisco, CA 94133
Glamour Closet offers "boutique" dresses at outlet store prices—25 to 75 percent off retail. The shop's inventory includes showroom, floor, and runway samples from designers and salons nationwide. And philanthropic-minded brides can take heart knowing that a portion of Glamour Closet's profits are donated to find a cure for Parkinson's disease. Photo: Glamour Closet
114 Columbus Ave
San Francisco, CA 94133

2. Paris Connection

680 Eighth St., Ste. 205, San Francisco, CA 94103
This 20-year-old shop focuses on the $900 to $3,500 price range, and is the exclusive San Francisco retailer for Justin Alexander Collections, Mia Solano, Sarah Danielle, and Saison Blanche. Styles tend to be more embellished, so brides looking for lace and sparkles will be right at home here. Photo: Paris Connection
680 Eighth St., Ste. 205
San Francisco, CA 94103

3. Jinza Couture Bridal

2040 Union St, San Francisco, CA 94123
Brides love this Cow Hollow designer’s impeccable wedding gowns. Try on a range of gowns or work directly with designer Jinza Jin to mold a custom creation. Prices range from $2,500-$9,000, and you’ll need five to six months for production and fittings. Sample gowns are available at 45% off throughout the year. Photo via Facebook/Jinza.
2040 Union St
San Francisco, CA 94123

4. Atelier des Modistes

1903 Hyde St, San Francisco, CA 94109
After a 90-minute consultation, designer Suzanna Hanley will custom draft a pattern for your gown, helping you select the neckline, bodice structure, skirt shape, fabric and trim. Prices start upward of $2,000 at this appointment-only Russian Hill boutique, and Hanley will need 6 to 9 months to complete your dream dress. Photo: Facebook/Atelier des Modistes
1903 Hyde St
San Francisco, CA 94109

5. Jin Wang

300 Grant Ave, San Francisco, CA 94108
Jin Wang’s custom couture designs are presented alongside made-to-order gowns by leading designers. A custom client will see her perfect dress come to life through a consultation, sketch, muslin prototype, and multiple fittings. Prices start at approximately $5,000. Photo: Jin Wang
300 Grant Ave
San Francisco, CA 94108

6. Amy Kuschel Bride San Francisco

23 Grant Avenue, San Francisco, CA 94108
While Amy Kuschel doesn't create designs for individual customers, her made-to-order, made-in-SF gowns can be modified and customized. Prices run from $1,500 to $6,500. The salon suggests ordering your dress at least 5 months before your wedding. Photo: Amy Kuschel
23 Grant Avenue
San Francisco, CA 94108

7. Trish Lee

6 Mint Plaza, San Francisco, CA 94103
Bay Area native Trish Lee designs and produces her gorgeous bespoke wedding gowns right here in SF. Inspired by vintage silhouettes of the 1920s, 1930s, and 1940s, Lee's designs focus on non-strapless wedding gowns. Prices range from $2,000 to $4,000. Photo: Trish Lee
6 Mint Plaza
San Francisco, CA 94103

8. Bridal Image

515 Gough St, San Francisco, CA 94102
San Francisco brides turn to Bridal Image for incredible customer service and a range of dresses that won't break the bank. The staff at this Hayes Valley boutique is known for helping brides hone in on the best fits for their body types, which makes it a great first (and often last) stop when searching for "the dress." Photo: Bridal Image
515 Gough St
San Francisco, CA 94102

9. Dark Garden

321 Linden St, San Francisco, CA 94102
Non-traditional brides have turned to Dark Garden's Autumn Adamme for more than 20 years. (She designed Lana Wachowski 's wedding dress.) Extensive consultations, prototypes, and fittings ensure that your ideal wedding gown is also flattering and comfortable. Photo: Dark Garden/Our Labor of Leave
321 Linden St
San Francisco, CA 94102

10. Novella Bridal

557 Pacific Ave, San Francisco, CA
This North Beach bridal boutique offers dresses from brands likes Casablanca, Essence of Australia, and Jasmine, as well as custom-made wedding gowns. If you already have a dress, but need alterations, Novella can help. The shop offers alterations for dresses purchased elsewhere. Photo: Novella Bridal
557 Pacific Ave
San Francisco, CA

11. Vera Wang

San Francisco, CA 94108
For those who take the go-big-or-go-home approach to weddings, visit San Francisco's Vera Wang store in Union Square for the dreamiest designer gowns. Book your appointment at least a week in advance for weekday appointments. For Saturdays, make it two. For brides who are traveling and can only visit on specific days, plan a month ahead. No matter when you're heading in, expect to spend 1.5 hours in the store. Photo: Aubrie Pick for Racked

12. Marina Morrison Bridal Salon

30 maiden lane, San Francisco, CA
A Union Square bridal heaven with all the wedding designer heavyweights. Spend a day here trying all the Oscar de la Renta, Marchesa, Carolina Herrera, and Zuhair Murad your heart can handle. Photo: Yelp
30 maiden lane
San Francisco, CA

13. ...and something blue

3600 Sacramento St, San Francisco, CA 94118
This Sacramento street bridal salon also offers wedding planning services. Talk about a one-stop shop! Visit the Paris-meets-Upper East side store for designers like Nicole Miller, Love Yu, Sarah Janks, and Elizabeth Dye. And don't forget to check the trunk show lineup. Photo: And Something Blue
3600 Sacramento St
San Francisco, CA 94118

14. loho bride

550 15th St., San Francisco, CA
Loho Bride —which stands for league of her own— is the newest appointment-only salon in town. Check here for hard-to-find brands that are exclusive either in SF or even in the US, including Houghton, Daughters of Simone, Stone Cold Fox, and Rue de Seine. Photo: Loho Bride
550 15th St.
San Francisco, CA