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You're Engaged! Let the Hunt for the Dress Begin

From discount to custom and in between, San Francisco has bridal looks at every price point

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The holiday engagement blitz is finally over, and now it's time to start planning the big day. If you've been pinning your wedding on Pinterest since the invention of Pinterest, you already know where to start. But if you're less bridal-minded, you may need a little help. The best task to tackle first? The dress, obviously. It will be your most-photographed garment of all time, so it's important to take time to find something that makes you feel special. Whether you prefer a budget-friendly option or a made-for-you frock, you don't have to leave San Francisco to say yes to the dress. Here are 14 bridal shops servicing a broad range of price points and styles— from longtime favorites to the newest shop in town, there's a place for every type of bride.

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Glamour Closet

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Glamour Closet offers "boutique" dresses at outlet store prices—25 to 75 percent off retail. The shop's inventory includes showroom, floor, and runway samples from designers and salons nationwide. And philanthropic-minded brides can take heart knowing that a portion of Glamour Closet's profits are donated to find a cure for Parkinson's disease. Photo: Glamour Closet

Paris Connection

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This 20-year-old shop focuses on the $900 to $3,500 price range, and is the exclusive San Francisco retailer for Justin Alexander Collections, Mia Solano, Sarah Danielle, and Saison Blanche. Styles tend to be more embellished, so brides looking for lace and sparkles will be right at home here. Photo: Paris Connection

Jinza Couture Bridal

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Brides love this Cow Hollow designer’s impeccable wedding gowns. Try on a range of gowns or work directly with designer Jinza Jin to mold a custom creation. Prices range from $2,500-$9,000, and you’ll need five to six months for production and fittings. Sample gowns are available at 45% off throughout the year. Photo via Facebook/Jinza.

Atelier des Modistes

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After a 90-minute consultation, designer Suzanna Hanley will custom draft a pattern for your gown, helping you select the neckline, bodice structure, skirt shape, fabric and trim. Prices start upward of $2,000 at this appointment-only Russian Hill boutique, and Hanley will need 6 to 9 months to complete your dream dress. Photo: Facebook/Atelier des Modistes

Jin Wang

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Jin Wang’s custom couture designs are presented alongside made-to-order gowns by leading designers. A custom client will see her perfect dress come to life through a consultation, sketch, muslin prototype, and multiple fittings. Prices start at approximately $5,000. Photo: Jin Wang

Amy Kuschel Bride San Francisco

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While Amy Kuschel doesn't create designs for individual customers, her made-to-order, made-in-SF gowns can be modified and customized. Prices run from $1,500 to $6,500. The salon suggests ordering your dress at least 5 months before your wedding. Photo: Amy Kuschel

Trish Lee

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Bay Area native Trish Lee designs and produces her gorgeous bespoke wedding gowns right here in SF. Inspired by vintage silhouettes of the 1920s, 1930s, and 1940s, Lee's designs focus on non-strapless wedding gowns. Prices range from $2,000 to $4,000. Photo: Trish Lee

Bridal Image

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San Francisco brides turn to Bridal Image for incredible customer service and a range of dresses that won't break the bank. The staff at this Hayes Valley boutique is known for helping brides hone in on the best fits for their body types, which makes it a great first (and often last) stop when searching for "the dress." Photo: Bridal Image

Dark Garden

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Non-traditional brides have turned to Dark Garden's Autumn Adamme for more than 20 years. (She designed Lana Wachowski 's wedding dress.) Extensive consultations, prototypes, and fittings ensure that your ideal wedding gown is also flattering and comfortable. Photo: Dark Garden/Our Labor of Leave

Novella Bridal

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This North Beach bridal boutique offers dresses from brands likes Casablanca, Essence of Australia, and Jasmine, as well as custom-made wedding gowns. If you already have a dress, but need alterations, Novella can help. The shop offers alterations for dresses purchased elsewhere. Photo: Novella Bridal

Vera Wang

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For those who take the go-big-or-go-home approach to weddings, visit San Francisco's Vera Wang store in Union Square for the dreamiest designer gowns. Book your appointment at least a week in advance for weekday appointments. For Saturdays, make it two. For brides who are traveling and can only visit on specific days, plan a month ahead. No matter when you're heading in, expect to spend 1.5 hours in the store. Photo: Aubrie Pick for Racked

Marina Morrison Bridal Salon

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A Union Square bridal heaven with all the wedding designer heavyweights. Spend a day here trying all the Oscar de la Renta, Marchesa, Carolina Herrera, and Zuhair Murad your heart can handle. Photo: Yelp

...and something blue

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This Sacramento street bridal salon also offers wedding planning services. Talk about a one-stop shop! Visit the Paris-meets-Upper East side store for designers like Nicole Miller, Love Yu, Sarah Janks, and Elizabeth Dye. And don't forget to check the trunk show lineup. Photo: And Something Blue

loho bride

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Loho Bride —which stands for league of her own— is the newest appointment-only salon in town. Check here for hard-to-find brands that are exclusive either in SF or even in the US, including Houghton, Daughters of Simone, Stone Cold Fox, and Rue de Seine. Photo: Loho Bride

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Glamour Closet

Glamour Closet offers "boutique" dresses at outlet store prices—25 to 75 percent off retail. The shop's inventory includes showroom, floor, and runway samples from designers and salons nationwide. And philanthropic-minded brides can take heart knowing that a portion of Glamour Closet's profits are donated to find a cure for Parkinson's disease. Photo: Glamour Closet

Paris Connection

This 20-year-old shop focuses on the $900 to $3,500 price range, and is the exclusive San Francisco retailer for Justin Alexander Collections, Mia Solano, Sarah Danielle, and Saison Blanche. Styles tend to be more embellished, so brides looking for lace and sparkles will be right at home here. Photo: Paris Connection

Jinza Couture Bridal

Brides love this Cow Hollow designer’s impeccable wedding gowns. Try on a range of gowns or work directly with designer Jinza Jin to mold a custom creation. Prices range from $2,500-$9,000, and you’ll need five to six months for production and fittings. Sample gowns are available at 45% off throughout the year. Photo via Facebook/Jinza.

Atelier des Modistes

After a 90-minute consultation, designer Suzanna Hanley will custom draft a pattern for your gown, helping you select the neckline, bodice structure, skirt shape, fabric and trim. Prices start upward of $2,000 at this appointment-only Russian Hill boutique, and Hanley will need 6 to 9 months to complete your dream dress. Photo: Facebook/Atelier des Modistes

Jin Wang

Jin Wang’s custom couture designs are presented alongside made-to-order gowns by leading designers. A custom client will see her perfect dress come to life through a consultation, sketch, muslin prototype, and multiple fittings. Prices start at approximately $5,000. Photo: Jin Wang

Amy Kuschel Bride San Francisco

While Amy Kuschel doesn't create designs for individual customers, her made-to-order, made-in-SF gowns can be modified and customized. Prices run from $1,500 to $6,500. The salon suggests ordering your dress at least 5 months before your wedding. Photo: Amy Kuschel

Trish Lee

Bay Area native Trish Lee designs and produces her gorgeous bespoke wedding gowns right here in SF. Inspired by vintage silhouettes of the 1920s, 1930s, and 1940s, Lee's designs focus on non-strapless wedding gowns. Prices range from $2,000 to $4,000. Photo: Trish Lee

Bridal Image

San Francisco brides turn to Bridal Image for incredible customer service and a range of dresses that won't break the bank. The staff at this Hayes Valley boutique is known for helping brides hone in on the best fits for their body types, which makes it a great first (and often last) stop when searching for "the dress." Photo: Bridal Image

Dark Garden

Non-traditional brides have turned to Dark Garden's Autumn Adamme for more than 20 years. (She designed Lana Wachowski 's wedding dress.) Extensive consultations, prototypes, and fittings ensure that your ideal wedding gown is also flattering and comfortable. Photo: Dark Garden/Our Labor of Leave

Novella Bridal

This North Beach bridal boutique offers dresses from brands likes Casablanca, Essence of Australia, and Jasmine, as well as custom-made wedding gowns. If you already have a dress, but need alterations, Novella can help. The shop offers alterations for dresses purchased elsewhere. Photo: Novella Bridal

Vera Wang

For those who take the go-big-or-go-home approach to weddings, visit San Francisco's Vera Wang store in Union Square for the dreamiest designer gowns. Book your appointment at least a week in advance for weekday appointments. For Saturdays, make it two. For brides who are traveling and can only visit on specific days, plan a month ahead. No matter when you're heading in, expect to spend 1.5 hours in the store. Photo: Aubrie Pick for Racked

Marina Morrison Bridal Salon

A Union Square bridal heaven with all the wedding designer heavyweights. Spend a day here trying all the Oscar de la Renta, Marchesa, Carolina Herrera, and Zuhair Murad your heart can handle. Photo: Yelp

...and something blue

This Sacramento street bridal salon also offers wedding planning services. Talk about a one-stop shop! Visit the Paris-meets-Upper East side store for designers like Nicole Miller, Love Yu, Sarah Janks, and Elizabeth Dye. And don't forget to check the trunk show lineup. Photo: And Something Blue

loho bride

Loho Bride —which stands for league of her own— is the newest appointment-only salon in town. Check here for hard-to-find brands that are exclusive either in SF or even in the US, including Houghton, Daughters of Simone, Stone Cold Fox, and Rue de Seine. Photo: Loho Bride