Marisa Haskell"> clock menu more-arrow no yes
Oakland's Marisa Haskell shop; photo via <a href="http://marisahaskell.com/">Marisa Haskell</a>
Oakland's Marisa Haskell shop; photo via Marisa Haskell

9 San Francisco Jewelry Stores for Unique Valentine's Day Gems

View as Map
Oakland's Marisa Haskell shop; photo via Marisa Haskell

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's February, and Valentine's Day is less than two weeks away. For the guy (or gal) who never seems to find the perfect formula for the day with nearly unrealistic expectations, we feel your pain. Luckily, the Bay is filled with jewelry shops for a every budget and style. Not too sure which baubles best suit your partner? Snap a quick photo of her (preferably wearing a few accessories) and take the pic shopping so the experts can help you choose something she'll love. Hey, it might even be fun. And nothing can compare to that feeling when you know you've nailed it.


· Fiat Lux Owners Talk Selling Diamonds and Goat Hammers [Racked SF]
· Head to Margaret Elizabeth's New Shop for Bold Holiday Sparkles [Racked SF]
· 8 Pretty Pieces of Lingerie for Valentine's (or Any) Night [Racked SF] Read More

1. Alexis Bittar

Copy Link
1942 Fillmore St
San Francisco, CA 94115
(415) 567-5113
Visit Website
Alexis Bittar is a particularly fun shopping experience because he decorates all of his shops with taxidermy. The Fillmore store features the dreaded honey badger. Pretty fabulous. And then there are the handmade, gorgeous jewels that appeal to women from 20 to 100. You can't go wrong!

2. Elle-Même

Copy Link
1210 Union Street
San Francisco, CA 94109
(415) 921-2100
Visit Website
This Russian Hill boutique stocks only vintage and antique jewelry, which means one-of-a-kind pieces that she'll never have to see on anyone else. Store owner Denise is ace at helping find the perfect gift based on a little background info on style and taste. So take a photo with you and trust her instincts.

3. Esqueleto

Copy Link
482 49th Street
Oakland, CA 94609
(510) 629-6216
Visit Website
Jewelry designer Lauren Wolf opened this Oakland shop after eight years of establishing her eponymous line in NYC. The space's desert vibes match California's aesthetic without losing Wolf's New York edge.

4. Fiat Lux

Copy Link
218 Church Street
San Francisco, CA 94114
(415) 312-8413
Visit Website
Winner of the 2013 Racked Awards for best jewelry store, Fiat Lux is a perennial fave. A mix of locally designed collections and vintage pieces makes this store a treasure trove of sparkling goodness to suit a range of styles. The store's blog is also a great source for tracking jewelry trends.

5. Margaret Elizabeth Studio

Copy Link
1735B Union St
San Francisco, CA 94123
(415) 529-1217
Visit Website
Margaret Elizabeth's stone-oriented baubles will be the workhorses of your gal's jewelry lineup. And the clean and bright interior of the store makes shopping the space relaxing and stress-free. We especially love the "Under $100" section—stock up without breaking the bank.

6. Marisa Haskell

Copy Link
470 49th St, Ste D
Oakland, CA 94609
(510) 325-0019
Visit Website
Marisa Haskell began her designing journey working with leather and stringing together old Navajo, Zuni and Mexican jewelry scraps. Her work today reflects her roots but with added elements of lux metals. And her current leather fringe pieces are spot-on for this spring's fringe trend.

7. Melissa Joy Manning

Copy Link
1827 5th Street
Berkeley, CA 94710
(510) 647-9409
Visit Website
Melissa Joy Manning's jewelry is both socially and environmentally sustainable. And the delicate designs are timeless pieces for the woman who doesn't chase trends. All jewelry is handmade to order in this Berkeley studio. And in honor of Valentine's Day, receive a box of Recchiuti chocolates with a $250 purchase.

8. No.3

Copy Link
1987 Hyde St
San Francisco, CA 94109
No.3 (the third shop from Acrimony's Jenny Chung) is an expertly curated collection of jewelry that hits it out of the park every time. There's everything from dainty to edgy — and most at a very approachable price point. Chung's expert opinion (and her daily presence at the store) makes choosing a fun and informative journey.

9. Viv&Ingrid at Oxford Hall

Copy Link
2142 Oxford St
Berkeley, CA 94704
(510) 384-4889
Visit Website
Locally designed and produced, Viv&Ingrid is our go-to for our everyday staples (like the pave triangle post earrings and the stackable dotted rings). If choosing is tough, ask to see the guide that shows which pieces were featured in the latest fashion magazines, and let the fashion editors do the picking for you.

1. Alexis Bittar

1942 Fillmore St, San Francisco, CA 94115
Alexis Bittar is a particularly fun shopping experience because he decorates all of his shops with taxidermy. The Fillmore store features the dreaded honey badger. Pretty fabulous. And then there are the handmade, gorgeous jewels that appeal to women from 20 to 100. You can't go wrong!
1942 Fillmore St
San Francisco, CA 94115

2. Elle-Même

1210 Union Street, San Francisco, CA 94109
This Russian Hill boutique stocks only vintage and antique jewelry, which means one-of-a-kind pieces that she'll never have to see on anyone else. Store owner Denise is ace at helping find the perfect gift based on a little background info on style and taste. So take a photo with you and trust her instincts.
1210 Union Street
San Francisco, CA 94109

3. Esqueleto

482 49th Street, Oakland, CA 94609
Jewelry designer Lauren Wolf opened this Oakland shop after eight years of establishing her eponymous line in NYC. The space's desert vibes match California's aesthetic without losing Wolf's New York edge.
482 49th Street
Oakland, CA 94609

4. Fiat Lux

218 Church Street, San Francisco, CA 94114
Winner of the 2013 Racked Awards for best jewelry store, Fiat Lux is a perennial fave. A mix of locally designed collections and vintage pieces makes this store a treasure trove of sparkling goodness to suit a range of styles. The store's blog is also a great source for tracking jewelry trends.
218 Church Street
San Francisco, CA 94114

5. Margaret Elizabeth Studio

1735B Union St, San Francisco, CA 94123
Margaret Elizabeth's stone-oriented baubles will be the workhorses of your gal's jewelry lineup. And the clean and bright interior of the store makes shopping the space relaxing and stress-free. We especially love the "Under $100" section—stock up without breaking the bank.
1735B Union St
San Francisco, CA 94123

6. Marisa Haskell

470 49th St, Ste D, Oakland, CA 94609
Marisa Haskell began her designing journey working with leather and stringing together old Navajo, Zuni and Mexican jewelry scraps. Her work today reflects her roots but with added elements of lux metals. And her current leather fringe pieces are spot-on for this spring's fringe trend.
470 49th St, Ste D
Oakland, CA 94609

7. Melissa Joy Manning

1827 5th Street, Berkeley, CA 94710
Melissa Joy Manning's jewelry is both socially and environmentally sustainable. And the delicate designs are timeless pieces for the woman who doesn't chase trends. All jewelry is handmade to order in this Berkeley studio. And in honor of Valentine's Day, receive a box of Recchiuti chocolates with a $250 purchase.
1827 5th Street
Berkeley, CA 94710

8. No.3

1987 Hyde St, San Francisco, CA 94109
No.3 (the third shop from Acrimony's Jenny Chung) is an expertly curated collection of jewelry that hits it out of the park every time. There's everything from dainty to edgy — and most at a very approachable price point. Chung's expert opinion (and her daily presence at the store) makes choosing a fun and informative journey.
1987 Hyde St
San Francisco, CA 94109

9. Viv&Ingrid at Oxford Hall

2142 Oxford St, Berkeley, CA 94704
Locally designed and produced, Viv&Ingrid is our go-to for our everyday staples (like the pave triangle post earrings and the stackable dotted rings). If choosing is tough, ask to see the guide that shows which pieces were featured in the latest fashion magazines, and let the fashion editors do the picking for you.
2142 Oxford St
Berkeley, CA 94704