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A selection of Margaret Elizbaeth's costume jewelry. Photo: <a href="http://www.kimlucian.com/alps/">Kim Lucian</a> for Racked
A selection of Margaret Elizbaeth's costume jewelry. Photo: Kim Lucian for Racked

An Option for Every Budget: SF's 17 Best Jewelry Stores

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A selection of Margaret Elizbaeth's costume jewelry. Photo: Kim Lucian for Racked

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The holidays are the most popular time of the year for engagements and other blingy professions of love, so it seems like the ideal time to map the best jewelry stores in the city. From costume pieces to the most expensive diamond options, we've assembled 17 favorites to help you through holiday jewelry shopping at every price point. Just be warned: If you're looking to pop the question before 2015, you need to buy that ring stat.


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1. Margaret Elizabeth Studio

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1735B Union St
San Francisco, CA 94123
(415) 529-1217
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This Racked Award winner for best jewelry store has lots of options at the under $300 (and under $100) price point. Though most of the Margaret Elizabeth collection is available online, there are a few surprises, —like one-of-a-kind pendant necklaces— for Union Street customers.

2. Stuart Moore

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188 Union Street
San Francisco, CA 94123
(415) 292-1430
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Your go-to for precious stones in minimalist, modern settings. The simplicity and sleekness of the store design reflects what you'll find in the merch.

3. Union Street Goldsmith

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1909 Union Street
San Francisco, CA 94123
Here you'll find gorgeous, locally-designed pieces. The stackable wedding bands and colorful solitaires will have you coming back for more and more and more.

4. Jest Jewels

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1869 Union St
San Francisco, CA 94123
(415) 563-8839
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Despite the name, Jest Jewels carries some seriously cute jewelry. It may be of the costume variety, but you'll find enough Swarovski crystal and semi-precious stones to help you get your fancy on right.

5. Elle Meme

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1210 Union Street
San Francisco, CA 94109
(415) 921-2100
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The friendly folks here will help you find something perfect among their wonderfully curated vintage offerings. They'll even turn clip earrings into posts.

6. No.3

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1987 Hyde St
San Francisco, CA 94109
Price points at Jenny Chung's No. 3 range between $60-$6,000, so Jenny really can work within a budget with her mix of both fine and costume jewelry. Customers can feel comfortable in the store, where they can touch and interact with everything, even the most expensive rings.

7. Bulgari

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200 Stockton St.
San Francisco, CA 94108
(415) 399-9141
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Bold, gorgeous, expensive, and you're totally worth it.It's conveniently located beneath the spankin' new Vera Wang bridal store.

8. Neiman Marcus

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150 Stockton St
San Francisco, CA 94102
(415) 362-3900
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Neiman's has a terrific, balanced selection that combines fine jewelry (including options from local bling master Rosalina Lydster) with better costume jewelry brands like Eddie Borgo and Vita Fede.

9. Shreve & Co

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200 Post St.
San Francisco, CA
This fabulous, old-school, high-end jewelry store has everything: diamonds galore, Mikimoto pearls, and it's the only place on the West Coast where you can buy one-of-a-kind Fred Leighton baubles.

10. Graff Jewelry

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237 Post Street
San Francisco, CA 94108
(415) 926-7000
Visit Website
If you're in the luxury diamond market, go to Graff for the self-proclaimed "most fabulous jewels in the world." Luxury watches, famous diamonds; what's not to love?

11. Lang Antique & Estate Jewelry

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309 Sutter Street
San Francisco, CA 94108
(415) 982-2213
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Lang Antiques and Estate Jewelry is internationally known for its collection of fine antique and vintage jewelry. Also, Dita Von Teese tells us it's one of her favorite spots in SF.

12. 66Mint Fine Estate Jewelry

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Mint Plaza
San Francisco, CA 94103
(415) 982-4402
Visit Website
Access to this private San Francisco boutique showroom is by appointment only. 66mint will customize your shopping experience by pulling specific pieces that you identify from our online collection, as well as similar pieces that their specialists think you would find appealing.

13. Tiffany & Co.

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350 Post St.
San Francisco, CA 94108
(415) 781-7000
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Hardly needs an introduction: it's the brand that makes the diamond solitaire of a woman's dreams. Also great place for breakfast.

14. Alexis Bittar

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1942 Fillmore St.
San Francisco, California 94115
(415) 567-5113
Visit Website
Here you'll find some of the most unique jewelry ever, and it's all made by hand. You'll also find a stuffed honey badger and other taxidermed, bejeweled creatures.

15. Fiat Lux

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218 Church Street
San Francisco, CA 94114
Fiat Lux is the tiniest jewelry store in the city, and it's also the coolest, cutest, and throws the best trunk shows and parties.

16. Derco Jewelers

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888 Brannan Street, Suite # 137
San Francisco, CA 94103
(415) 626-7442
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Of the myriad jewelry hawkers in the Gift Center and Jewelry Mart, Derco stands out for the gorgeousness of its diamonds and its quality of service. Plus, they serve candy and beverages.

17. Gallery of Jewels

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4089 24th st
San Francisco, CA
(415) 285-0626
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This mini local chain has something for everyone, from costume jewelry to engagement sets. They're a local success story—check out their latest store in Union Square.

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1. Margaret Elizabeth Studio

1735B Union St, San Francisco, CA 94123
This Racked Award winner for best jewelry store has lots of options at the under $300 (and under $100) price point. Though most of the Margaret Elizabeth collection is available online, there are a few surprises, —like one-of-a-kind pendant necklaces— for Union Street customers.
1735B Union St
San Francisco, CA 94123

2. Stuart Moore

188 Union Street, San Francisco, CA 94123
Your go-to for precious stones in minimalist, modern settings. The simplicity and sleekness of the store design reflects what you'll find in the merch.
188 Union Street
San Francisco, CA 94123

3. Union Street Goldsmith

1909 Union Street, San Francisco, CA 94123
Here you'll find gorgeous, locally-designed pieces. The stackable wedding bands and colorful solitaires will have you coming back for more and more and more.
1909 Union Street
San Francisco, CA 94123

4. Jest Jewels

1869 Union St, San Francisco, CA 94123
Despite the name, Jest Jewels carries some seriously cute jewelry. It may be of the costume variety, but you'll find enough Swarovski crystal and semi-precious stones to help you get your fancy on right.
1869 Union St
San Francisco, CA 94123

5. Elle Meme

1210 Union Street, San Francisco, CA 94109
The friendly folks here will help you find something perfect among their wonderfully curated vintage offerings. They'll even turn clip earrings into posts.
1210 Union Street
San Francisco, CA 94109

6. No.3

1987 Hyde St, San Francisco, CA 94109
Price points at Jenny Chung's No. 3 range between $60-$6,000, so Jenny really can work within a budget with her mix of both fine and costume jewelry. Customers can feel comfortable in the store, where they can touch and interact with everything, even the most expensive rings.
1987 Hyde St
San Francisco, CA 94109

7. Bulgari

200 Stockton St., San Francisco, CA 94108
Bold, gorgeous, expensive, and you're totally worth it.It's conveniently located beneath the spankin' new Vera Wang bridal store.
200 Stockton St.
San Francisco, CA 94108

8. Neiman Marcus

150 Stockton St, San Francisco, CA 94102
Neiman's has a terrific, balanced selection that combines fine jewelry (including options from local bling master Rosalina Lydster) with better costume jewelry brands like Eddie Borgo and Vita Fede.
150 Stockton St
San Francisco, CA 94102

9. Shreve & Co

200 Post St., San Francisco, CA
This fabulous, old-school, high-end jewelry store has everything: diamonds galore, Mikimoto pearls, and it's the only place on the West Coast where you can buy one-of-a-kind Fred Leighton baubles.
200 Post St.
San Francisco, CA

10. Graff Jewelry

237 Post Street, San Francisco, CA 94108
If you're in the luxury diamond market, go to Graff for the self-proclaimed "most fabulous jewels in the world." Luxury watches, famous diamonds; what's not to love?
237 Post Street
San Francisco, CA 94108

11. Lang Antique & Estate Jewelry

309 Sutter Street, San Francisco, CA 94108
Lang Antiques and Estate Jewelry is internationally known for its collection of fine antique and vintage jewelry. Also, Dita Von Teese tells us it's one of her favorite spots in SF.
309 Sutter Street
San Francisco, CA 94108

12. 66Mint Fine Estate Jewelry

Mint Plaza, San Francisco, CA 94103
Access to this private San Francisco boutique showroom is by appointment only. 66mint will customize your shopping experience by pulling specific pieces that you identify from our online collection, as well as similar pieces that their specialists think you would find appealing.
Mint Plaza
San Francisco, CA 94103

13. Tiffany & Co.

350 Post St., San Francisco, CA 94108
Hardly needs an introduction: it's the brand that makes the diamond solitaire of a woman's dreams. Also great place for breakfast.
350 Post St.
San Francisco, CA 94108

14. Alexis Bittar

1942 Fillmore St., San Francisco, California 94115
Here you'll find some of the most unique jewelry ever, and it's all made by hand. You'll also find a stuffed honey badger and other taxidermed, bejeweled creatures.
1942 Fillmore St.
San Francisco, California 94115

15. Fiat Lux

218 Church Street, San Francisco, CA 94114
Fiat Lux is the tiniest jewelry store in the city, and it's also the coolest, cutest, and throws the best trunk shows and parties.
218 Church Street
San Francisco, CA 94114

16. Derco Jewelers

888 Brannan Street, Suite # 137, San Francisco, CA 94103
Of the myriad jewelry hawkers in the Gift Center and Jewelry Mart, Derco stands out for the gorgeousness of its diamonds and its quality of service. Plus, they serve candy and beverages.
888 Brannan Street, Suite # 137
San Francisco, CA 94103

17. Gallery of Jewels

4089 24th st, San Francisco, CA
This mini local chain has something for everyone, from costume jewelry to engagement sets. They're a local success story—check out their latest store in Union Square.
4089 24th st
San Francisco, CA