Racked SF - Balmain x H&M Collaboration: SF News and UpdatesSan Francisco Shopping, Stores, and Retail Scene2015-11-05T07:17:00-08:00http://sf.racked.com/rss/stream/94285512015-11-05T07:17:00-08:002015-11-05T07:17:00-08:00Balmain x H&M: Live Updates from the Launch in San Francisco (We're In Line Right Now)
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<p class="c-entry-disclaimer"><i>Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for <a href="https://www.vox.com/the-goods">The Goods by Vox</a>. You can also see what we’re up to by <a href="https://vox.com/goods-newsletter">signing up here</a>.</i></p>
<p> </p>
<p><i>After months of anticipation, the Balmain x H&M collection hits stores this morning—doors open at 8am.</i><i> </i><i>We'll be keeping tabs on the H&M on Powell Street (where the line started yesterday morning). Racked San Francisco contributor Robyn Hagan Cain is on the scene. Check back for frequent updates and images.</i></p>
<p><span></span><span>At 5:20pm on Wednesday, there were already 30 people in line. (That's an entire </span><a style="line-height: 1.44; background-color: #ffffff;" href="http://sf.racked.com/2015/11/3/9661702/balmain-hm-sf-shopping-guide">wristband group</a><span> for you seasoned H&M pros.) And, unlike the student-budget-strapped crowd that waited for Wang, this line is filled with big spenders. They want leather jackets, embellished dresses, thigh-high boots, and all the big ticket items that will make your bank account blush. The sky is the limit for this crowd, and no one will admit to a credit limit. Make sure to be </span><a href="http://sf.racked.com/2015/11/3/9661702/balmain-hm-sf-shopping-guide">prepared </a><span>if you're braving the madness.</span></p>
<p><span>Who's waiting for what? Are we talking collab veterans or virgins? Read on to find out.</span></p>
<p> </p>
<p><b>6:12am: </b>Counting about 150 people in the line at 6am. If you arrive now, approach from Stockton instead of Powell.<br> <br> <b>6:25am:</b> The lady in front of me is a first timer. She's looking for yellow and black braided tops, the green belt, and the gold and black dress.<br> <br> <b>6:42am: </b>There's a Barney's staffer here ready to stock up on faux Balmain before selling the real Balmain.<br> <br> <b>6:47am</b>:And with the dawn of day comes the rush of shoppers. The line is now around the block, and people are starting to stand up and squeeze toward the door<br> <br> <b>6:57am</b>: The girls behind me are also first-timers to the H&May-hem. They're looking for the green suede dress, black rope top, the satin pants, the white blazer, and the green sequin dress. And finally, we've found people who admit to having a budget. (Though one admits that hers is a dad-dictated limit on her credit card.)<br> <br> <b>6:59am:</b> A Muni driver just stopped her bus to ask what we're in line for.</p>
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<p><b>7:21am:</b> Wristband acquired. Check. Coffee. Check.</p>
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<p><b>7:22am:</b> My wristband group is scheduled for 11:20, and staffers say we won't be moving any faster than the scheduled time. (My experience is that it moves slower.) Staffers say that we can leave and return for our scheduled time, but recommend returning at least 15 minutes before your group time.</p>
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<p><b>7:30am:</b> Oh! Security is schooling a girl who waited all night and missed her wristband because she left for a bathroom break.</p>
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<p><b>7:32am:</b> A staffer just told me that the wristbands are being issued in groups of 25—not 30 as planned.</p>
<p><b>7:45am: </b>Bad news, folks: the Starbucks restroom is closed. CLOSED!!</p>
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<p><b>8:08am</b>: The store opened at 8:02am. The collection is on the second floor, and the first group is inside! The manager warned everyone that no running would be tolerated. <i>OK then</i>.</p>
<p> </p>
<p><b>8:17am:</b> the first two shoppers have emerged. Both are dudes, and they didn't want to tell me what they bought. Secrets don't make friends, guys.</p>
<p><b>8:29am</b>: Still waiting for #1 from the line to emerge. There's a news crew inside waiting to interview her, too.</p>
<p><b>8:30am</b>: If you had hopes of shopping from your MacBook, sorry. According to <a href="http://www.racked.com/2015/11/5/9672564/balmain-hm">Racked </a>(national): "Looks like everything might be sold out online except the $24.99 bandeau tops." And that was a couple of hours ago.</p>
<p><b>8:35am</b>: The next dude out was more forthcoming. He bought jeans, a sweater, a wallet, and a bag for his mom. (Good son!) So far, only guys have exited the store.</p>
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<p><b>8:36am</b>:<b> </b>Just overheard security telling someone that they've distributed all the wristbands. If you're just arriving to the line, you'll be here for a long time.</p>
<p> </p>
<p><b>8:47am: </b>Shannon, the first person in line just emerged. She tells us she spent over $1200, and bought the shoes, dresses, a shirt, a skirt, and a necklace. She wanted the tees, the beanie, and that holy grail beaded dress, but they weren't out. Supposedly staffers are saving some of these items for the later groups. Perhaps there's hope after all?</p>
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<p><b>9:10am</b>: The line seems to be moving along, and people in my section are debating whether folks should be allowed to purchase four bags of Balmain because "nobody needs that many clothes." Way to go, Balmain: prompting discourse on the perils of rampant consumption.</p>
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<p><b>9:15am</b>:<b> </b>Inexplicably, the line seems to be moving faster than the bracelet times would suggest. I started by Crate and Barrel this morning, and now I'm at the corner of Powell and O'Farrell.</p>
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<p><b>9:29am</b>: Shoppers say that staffers are restocking. Meanwhile, the debate about consumer excess continues...</p>
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<p><b>9:52am</b>: While the line is moving, it looks like it will be another hour before I make it in. So wish I was this dude right now.</p>
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<p><b>10:09am</b>: Made a quick run to Macy's for a bathroom break. The back of the Powell line is now about halfway down O'Farrell. Ran into some of the Westfield H&M shoppers inside Macy's, and they said the mall location is depleted.</p>
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<p><b>11:03am: </b>So. Close. My group is next. Though I just heard a security guard say they're selling out :(</p>
<p><b>11:15am</b>: Word from shoppers exiting is that men's is sold out. Also, plan to size up two sizes if you are shopping for women's. If you're a 0, grab a 4.</p>
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<p><b>11:17am</b>: Waiting inside!</p>
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<p><b>11:58am</b>: The Balmain situation is bleak. During my shopping time, there were a few pairs of leather and suede pants, about four pairs of men's shoes, and a few earrings and earbuds. If you want those green or black satin-y tops, you're in luck. Otherwise, plan to return to the scene in three days for the epic return round.</p>
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<p><b>12:13pm: </b>Westfield's H&M is sold out, but those pieces taunting you from the window? They'll be available first come, first served at 10am on Friday. Sizes probably range between 2 and 6. P.S. Westfield had a DJ; Powell did not. Westfield FTW!</p>
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<p><b>12:15pm: </b>Also, this was the woman next to me checking out.</p>
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<p><b>12:37pm</b>; And we're out (since everything is practically gone). Will check back later with updates if need be.</p>
<p><b style="line-height: 1.44;">These updates are from last night...</b></p>
<p><b style="line-height: 1.44;">5:41pm</b><span>: It's cooler than 60 degrees, so we're heading home. Keep the </span><a style="line-height: 1.44; background-color: #ffffff;" href="https://twitter.com/rackedsf">tweets</a><span> and </span><a style="line-height: 1.44; background-color: #ffffff;" href="mailto:sf@racked.com">tips</a><span> coming, folks. We'll be back in the morning!</span></p>
<p><b>5:40pm</b>: The first dude cluster in the queue actually arrived two days ago—it's the group's second or third time doing this—before deciding that they didn't <i>really</i> want to wait two days. They're looking for waxed denim, biker jackets, and maybe the leather jacket.</p>
<p><b>5:38pm</b>: Number two in line, who asked not to be named, arrived around 11am. She wants the blazers.</p>
<p><b>5:35pm</b>: Just spoke with numero uno, Shannon Johnson, who arrived at the Powell Street store at 9am Wednesday morning for the black and gold dress, boots, belts, shoes, and a few of the shirts. She says "thousands" of people have asked her what she's doing. Definitely a missed opportunity for an endorsement deal.</p>
<p><b style="line-height: 1.44;">5:32pm</b><span>: Yup, yup. Definitely just saw someone rolling a joint in the line. </span><i style="line-height: 1.44;">Oh, San Francisco!</i></p>
<p><b>5:29pm</b>: Best-dressed dude in the line is Manuel Munoz, who is wearing a jaunty blazer and pocket square to wait all night on a sidewalk. (Well-played, sir!) Manuel's in it to win it, and hoping for a leather jacket, sweater, the jeans, and suede boots.</p>
<p><b>5:25pm</b>: Latrisse Lowe, 28th in line by our count, tells us that she's made a pact with her neighbors to hold each other's spots during bathroom breaks. (This crowd will definitely be patronizing that 24-hour Starbucks across the street.) Latrisse is making the most of the night, settling in with her copy of <i>Girl Boss</i> before buying all the beaded dresses and boots tomorrow.</p>
<p><b>5:20pm</b>: The caboose on this 30-person line is a mother-daughter duo from Livermore, and this is not their first time out for a collab. Tiffane Schultz, the super-cool mom, is wearing a black and white fuzzy sweater from the Marant collab, and says she's hoping to snag the gold and white sequin dress and the thigh high boots for her daughter.</p>
https://sf.racked.com/2015/11/4/9673142/balmain-hm-san-francisco-lineRobyn Hagan CainGail Goldberg2015-11-04T08:50:49-08:002015-11-04T08:50:49-08:00Voila! Our Balmain x H&M Hit List (With SF Babes in Mind)
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<figcaption>Photo: Kendall Jenner in Balmain x H&M</figcaption>
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<p class="c-entry-disclaimer"><i>Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for <a href="https://www.vox.com/the-goods">The Goods by Vox</a>. You can also see what we’re up to by <a href="https://vox.com/goods-newsletter">signing up here</a>.</i></p>
<p><span>We were a little hesitant to put our deepest Balmain x H&M desires out there for </span><strike style="line-height: 1.44;">obvious</strike><span> s</span><span>e</span><span>l</span><span>fish reasons. But, alas, for the greater good (i.e. your closet's chic factor), we decided to go for it.</span></p>
<p><span>Just a reminder, the hotly anticipated collab launches tomorrow at 8am. (</span><a style="line-height: 20.9455px; background-color: #ffffff;" href="http://sf.racked.com/2015/11/3/9661702/balmain-hm-sf-shopping-guide">Get the full download on where and how to shop local stores here</a><span>.) </span></p>
<p>With more than <a href="http://www.racked.com/2015/10/19/9566655/hm-balmain-collaboration-prices">100 pieces </a>in the collection, whittling down our top picks was no easy task. In the end, we decided to focus on versatile and wearable pieces that will work with any regular San Francisco's girl's wardrobe. Not all of us live the glam life of a <a href="http://www.racked.com/2015/5/17/8618629/red-carpet-billboard-music-awards-crucial-update#4742450">Kendall </a>or <a href="http://www.racked.com/2015/9/17/9345343/hm-balmain-collaboration-gigi-hadid">Gigi</a> (sigh).</p>
<p>Given there's only <a href="http://sf.racked.com/2015/11/3/9661702/balmain-hm-sf-shopping-guide">15 minutes to shop</a>, tough choices needed to be made. View the gallery above (with prices) to see where we landed. Of course, we have backups just in case—we're keeping them close to the vest for now.</p>
<p>And make sure to check back in the early, early morn as we'll be covering the local H&M store scene l-i-v-e.</p>
https://sf.racked.com/2015/11/4/9666994/balmain-hm-sf-hit-listGail Goldberg2015-11-03T09:17:16-08:002015-11-03T09:17:16-08:00Balmain x H&M: How and Where to Shop the Collab in SF
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<figcaption>Photo: H&M</figcaption>
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<p class="c-entry-disclaimer"><i>Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for <a href="https://www.vox.com/the-goods">The Goods by Vox</a>. You can also see what we’re up to by <a href="https://vox.com/goods-newsletter">signing up here</a>.</i></p>
<p>Holy-moly! It's just 48 hours-ish until the collab du season arrives. Good news is, you've already seen the star-studded <a href="http://www.racked.com/2015/10/21/9582186/hm-balmain-kendall-jenner-gigi-hadid-runway-show#48609">runway show</a>, the entire <a href="http://www.racked.com/2015/10/19/9566655/hm-balmain-collaboration-prices#4858692">100+ piece lookbook</a> (including <a href="https://go.redirectingat.com?id=66960X1514733&xs=1&url=http%3A%2F%2Fwww.hm.com%2Fus%2Fbalmain%23journey_men_article-1&referrer=racked.com&sref=https%3A%2F%2Fsf.racked.com%2F2015%2F11%2F3%2F9661702%2Fbalmain-hm-sf-shopping-guide" rel="sponsored nofollow noopener" target="_blank">cool looks for the guys</a>), and the collection's stunning <a href="http://www.racked.com/2015/10/23/9602912/hm-balmain-review-photos#4862697">details</a>. Balmain x H&M officially hits the Bay Area (and everywhere) on <b>Thursday, November 5th</b>.</p>
<p>We're certain that the same madness that ensued during the Swedish fast-fashion retailer's <a href="http://la.racked.com/2013/11/14/7637321/isabel-marant-for-hm-1#4466830">Isabel Marant</a> and <a href="http://la.racked.com/2014/11/6/7570027/alex-wang-x-hm-1">Alex Wang</a> collab releases is going to happen again with this launch. In other words, be prepared, plan ahead and set your alarm for an ungodly hour on Thursday. How to make sure <span>to survive the shopping frenzy, frazzle-free?</span><span> Just read these helpful tips.</span></p>
<h3>Where to shop the collab</h3>
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<ul>
<li>845 Market Street (Westfield San Francisco Centre); 415-543-1430</li>
<li>150 Powell Street; 415-986-4215</li>
<li>334 Santana Row (Suite 1095), San Jose; 408-246-7682</li>
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<h3>Stores will open at 8am</h3>
<p><span>Head out early and expect long queues. The collab will be available online starting at 5am PST ( </span><a href="https://go.redirectingat.com?id=66960X1514733&xs=1&url=http%3A%2F%2Fwww.hm.com%2Fus%2Fbalmain&referrer=racked.com&sref=https%3A%2F%2Fsf.racked.com%2F2015%2F11%2F3%2F9661702%2Fbalmain-hm-sf-shopping-guide" style="font-family: Arial, sans-serif; line-height: 1.44; font-size: 16px; background-color: #ffffff;" rel="sponsored nofollow noopener" target="_blank">hm.com/us/balmain</a><span>). Racked.com offers </span><a href="http://www.racked.com/2015/11/2/9627998/hm-balmain-collaboration-collection-prices#4858692" style="font-family: Arial, sans-serif; line-height: 1.44; font-size: 16px; background-color: #ffffff;">great tips</a><span> </span><span>for e-shoppers including this one: for the best chance to actually score what you put in your cart, be sure to set up an account on hm.com before Thursday, and make sure to save your shipping and billing details (this step is huge).</span></p>
<h3>The wristband system is back</h3>
<h3></h3>
<p> </p>
<p>Per the H&M microsite: "The first 420 people in line will be given a colored bracelet—14 colors with one for each group of 30 customers. Your color determines when it's your time to shop in the designer collection area."</p>
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<h3>You have 15 minutes to shop</h3>
<p>After your group is finished shopping, there will be a five-minute break so staff can tidy up the floor before the next wave. H&M notes: "If you are not in the first 420, you can still shop in the store, as the bracelet system only applies to the Balmain x H&M collection. After the last group shops we'll open the designer collection area to all customers."</p>
<h3>Yes, There's a purchase limit</h3>
<p>Shoppers can buy up to two items per style in-store, and one item online. Choose wisely.</p>
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<h3>Returns are accepted, except on accessories</h3>
<p>Straight from the microsite: "On items from the collection, purchased in our stores, we offer a return or exchange until November 8th, with receipt, in the original form of payment. After November 8th, with or without receipt, refunds will be issued as a store credit at the current selling price, in the form of a merchandise credit card. Note that accessories are not returnable for hygiene reasons. All merchandise must be returned in original selling condition. Valid photo ID required for returns without receipt. On items from the collection, purchased at hm.com, we offer a return or exchange, in the original form of payment, on returns that are postmarked within 3 days of package receipt. Accessories are not returnable for hygiene reasons. All merchandise must be returned in original selling condition."</p>
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<h3><span>More key intel</span></h3>
<p><span>We repeat: arrive early, and make sure you know </span><i style="font-family: Arial, sans-serif; line-height: 1.44; font-size: 16px;">exactly </i><span>what you're looking for. If you can't make all your purchases in 15 minutes, you can go back inside although you'll have to hit the end of the line (sad but true). Also, take into account that you probably won't have any time to try anything on, so sharpen your stylist's eye and bring your good-luck charm. </span></p>
<p><i><span></span><span>Note: We'll be reporting live from the scene on Thursday morning.</span></i></p>
https://sf.racked.com/2015/11/3/9661702/balmain-hm-sf-shopping-guideGail Goldberg