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Who Wants to Buy Steve Jobs' Old BMW?

In the market to buy or sell a used car? Instamator's your app.

On-Demand Couches Are Here Y'all Sans All the Usual Hassles

Brainchild of a former Apple engineer, this Emeryville company aims to be a game-changer in the furniture biz.

DearMissJ Fancies Herself the Warby Parker of Jewelry

DearMissJ delivers beautiful bling to your door—no commitment.

Never Make Another Goodwill Drop Off Again with Shyp

The shipping service now offers free deliveries from your home to Goodwill for the month of April

Say Hello to San Francisco's Latest Fashion Startup, Lyon + Post

The FiDi startup is betting on a try-before-you-buy business model

Le Tote Adds Customization to Its Subscription Service

The local startup now offers an element of non-surprise

Modify Builds Custom Watches Right Here in San Francisco

The SoMa startup is betting that there's more to wristwear than smart watches.

Postmates' Explosive Growth Is Kinda Bonkers

The truth is in the numbers, and Postmates' are very impressive

Seven Things You Never Knew About TheRealReal

The founder and chief merchant on how they're winning the luxury consignment market

Here's Your Chance to Carry California's Sunset Wherever You Go

Local brand AYK is ready to expand via a Kickstarter campaign

How Piccing Is Gaining Momentum in the Social Shopping Race

The social shopping platform now offers an Android app, too

Revamp His Wardrobe with the Best Valentine's Day Gift Ever

This Service Lets You Test Drive Wearables Before You Buy

Westfield Labs Is on a Mission to Save Malls from Extinction

Warren Buffet Could Take the Lead in the Wearable Tech Race

This Salesforce Fashion App Will Change How You Shop